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Athens, est. 2014

The Greek yacht trade, written by insiders.

Positioning, websites and editorial for brokers, charter operators, dealers and yards in Greece. Based in Athens.
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About

A small house in Athens for the people who build, broker, and own.

Counsel

Positioning and brand strategy for yards, brokerages and charter operators.

Studio

Identity, websites, decks and editorial. The work the counsel calls for.

The Register

A publication on the business of yachting. Market notes, builder profiles, dispatches.

Why

An industry built on referral and instinct now meets buyers who arrived through a search bar.

The yacht trade is one of the last serious industries where marketing is still decoration: a glossy catalogue, a stand at Monaco, a nephew on the Instagram. The buyer has moved on. He is younger, often from technology or finance, and he reads you the way he reads everything else, on a phone, in a tab, in three minutes.

Yacht Positioning takes that seriously. We write, we advise and we build, on the belief that a yard or a broker who communicates with intelligence will outlast one who communicates with volume.

The water keeps its own time. The trade should learn from it.

Services

Three rooms in one house.

Counsel. Positioning, naming and brand architecture for yards, brokerages and charter operators. Retainer work, a handful of clients a year.

Studio. Identity, websites, decks, photography direction and editorial production, built to the standard of the boats.

The Register. A publication on the business of yachting. Market notes, builder profiles and season reports, read by the people who set prices.

Counsel and Studio usually go together. The Register stands on its own and feeds the rest.

Free audit

Send us your website. Get a written audit back in five working days.

We read your site, your listings and your Instagram the way a buyer does. You get two pages: the three things costing you enquiries, the fix for each, and a fixed price to do the work. No call, no obligation.

Send your website →
Free for brokers, charter operators, dealers and yards in Greece. Reply goes to the address you write from.
The Register

Recent dispatches from the floor.

Published irregularly.
May 2026
The crypto buyer at the broker's desk, and what nobody is saying about it.
Market
→
May 2026
Who actually built the Greek yacht trade.
History
→
Apr 2026
Why the Greek flag still matters for charter economics.
Analysis
→
Mar 2026
The shipyard website is a confession. Most are confessing badly.
Essay
→
Feb 2026
On the disappearance of the 40-meter middle.
Analysis
→
The Index

A working directory of the trade.

A curated reference to the firms that built the Greek yacht trade and the ones operating it today. Founding houses, international brands with Athens operations, established brokerages, and the charter specialists at Alimos. Editorial, not exhaustive. Inclusion is judgment, not advertising.

18
Firms profiled
6
Categories
1963
Earliest firm founded
See the full list
Athens

The desk is in Athens. We work from here.

The address matters less than the thinking, but Greece is no accident. We work from Athens for yards, brokers and owners across the Mediterranean, and travel when invited.

Small house. Large standards.
office@yachtpositioning.com
Yacht Positioning
© 2026 Yacht Positioning, Athens
Yacht Positioning

More from The Register
Yacht Positioning

The Athens yacht trade, in one place.

A working directory of the Athens yacht trade. Firms are listed when we judge them to be operationally serious and historically significant. Inclusion is not an endorsement. Omissions are not a judgment. Corrections welcome at office@yachtpositioning.com.
Founding Houses

The three family operations that built the Greek yacht trade between 1963 and 1975, and continue to operate today.

Valef Yachts
Founded1969
LocationAthens & Pennsylvania
FocusCharter
Visit site
Founded in 1969 by Vassilios Lefakinis, Valef is the oldest yacht charter business in Greece. Lefakinis coined the phrase Athenian Riviera to describe the coast from Athens to Sounion, a piece of marketing language the country still uses to sell itself. The company is now run from Pennsylvania by his daughters Alexandra and Kassandra, and continues to operate one of the most established charter fleets in the Mediterranean.
Vernicos Yachts
Founded1975
LocationAthens
FocusSales, Charter, Management
Visit site
A three-generation family operation with the deepest political integration of any Greek yacht firm. The current head of the family sits on the Greek tourism confederation and holds an honorary presidency at the federation of professional yacht owners. Vernicos runs the full stack of sales, charter, and management from offices in Athens. Its position in the trade is the result of fifty years of patient relationship building inside a country where business is still done by recognition.
PrivatSea
Founded1963 (as Alcyonides)
LocationAthens
FocusManagement, Charter
Visit site
The modern descendant of Alcyonides, the yacht operation founded in 1963 by Yannis Latsis around his own fleet. Latsis was a maritime figure of unusual scale, and the company carries the discretion that goes with that lineage. PrivatSea today is less catalogue and more management, operating across yachts, shipyard services, and aviation. The Latsis family vessel Neraida now sits in Faliro as a maritime museum, a piece of national history tied to the firm's origins.
International Houses with Greek Operations

Global yacht brands with established offices in Athens, serving the top end of the international sales and charter market.

Fraser Greece
Founded2023 (acquisition of AGY, founded 2006)
LocationGlyfada
FocusSales, Charter, Management
Visit site
The Greek office of Fraser, the global yacht brand, formed when Fraser acquired Atalanta Golden Yachts in 2023. AGY had been built since 2006 by Vassilis Fotilas and Popy Kaia into one of the largest Greek-founded charter management houses, with a fleet that grew from four boats to several dozen and a reported twenty percent share of charters booked in the Greek market. Kaia was the first Greek woman elected to the board of the Mediterranean Yacht Brokers Association. The Glyfada office now operates as Fraser Greece under the same leadership.
IYC Greece
FoundedAthens office, 2010s
LocationAthens
FocusSales, Charter
Visit site
The Athens arm of International Yacht Company, headquartered in Fort Lauderdale and Monaco. IYC's Greek presence focuses on the high-end sales and charter market, with particular strength in motor yachts above forty meters. The firm represents a number of Greek-flagged vessels and has been steadily building its Mediterranean charter inventory. Its position in Greece is more recent than the founding houses but increasingly visible at the top end of the trade.
A note to firms

Should your firm be in The Index?

We add firms we judge to be serious operators in the Greek yacht trade. No fees, no paid placement. If your firm should be here, write to us.

Submit your firm →
Direct to office@yachtpositioning.com.
Established Brokerages

Second-generation houses that built the modern Greek trade through the 1980s and 1990s, and remain active today.

A1 Yacht Trade Consortium
Founded2001
LocationRhodes & Piraeus
FocusSales, Charter, Agency, Shipyard
Visit site
Formed in 2001 from the merger of Sea Trade Hellas and Yacht Agency International, two established Greek yacht agents. A1 is unusual among Athens-area brokerages for owning its own shipyard at Rhodes, which now has a 600-tonne travel lift and the capacity to handle yachts up to roughly eighty meters in its enclosed basin. The model integrates agency, brokerage, charter, and refit under one roof. The firm operates as the Greek partner in the BWA Yachting network, which extends its agency reach across the wider Mediterranean.
Athenian Yachts
Founded1980
LocationAthens
FocusCharter, Sales
Visit site
Founded in 1980, Athenian Yachts is one of the older second-stratum brokerages, operating for over four decades as a working charter and sales house. The firm has not expanded into the international visibility of the founding three but has maintained a stable position in the Greek mid-market across multiple generations of buyers. A firm that quietly does the work without the noise.
Atalanta Marine
Founded1970s (as Alios Ltd, rebranded later)
LocationAthens
FocusSales, Charter, Management, Agency
Visit site
Originally established by George Ertsos and Michael Skoulikidis as Alios Ltd, later rebranded as Atalanta Marine. The firm passed the fifty-year mark and remains independent, operating as a full-service house from a sleek Athens office. Holds exclusive Greek dealerships for several international yards including Nautor's Swan, Fountaine Pajot, Italia Yachts, and Dragonfly. In 2024 it joined forces with SeaScape Yacht Charters to form Atalanta Seascape Yachts for charter management work. Often confused with Atalanta Golden Yachts, which is a separate firm now operating as Fraser Greece.
Big Blue Yachting
Founded1994
LocationPaleo Faliro
FocusCharter, Sales, Management, Insurance, Construction
Visit site
Founded in 1994, Big Blue specialises in crewed luxury charters and acts as central agent for both Greek and foreign-flag yachts. The firm pitches itself as combining American professionalism with Greek market knowledge, reflecting its founding origins and clientele. Member of the Greek Yachting Association and active in the broader Greek superyacht trade across charter, brokerage, management, insurance, and new construction work.
Charter Specialists

Volume operators in the Greek charter market, mostly based at Alimos, serving bareboat and crewed segments.

Kiriacoulis Mediterranean
Founded1979
LocationAlimos & multiple bases
FocusBareboat & Crewed Charter
Visit site
One of the largest bareboat charter operators in the Mediterranean, with a fleet of several hundred sailing yachts and catamarans across multiple Greek bases and beyond. Kiriacoulis sits at the volume end of the charter market, where the economics depend on fleet management discipline and turnaround efficiency. The firm has grown into a regional operator with bases in Croatia, Italy, and elsewhere, but Alimos remains the operational center.
Kavas Yachting
Founded1976
LocationAlimos
FocusBareboat & Crewed Charter
Visit site
A long-established Alimos charter house operating sailing yachts and catamarans across the Greek islands. Kavas has maintained a steady presence in the bareboat market for nearly fifty years, with a fleet sized for serious operational scale without trying to compete on volume with the largest operators. A working firm of the kind that defines the Alimos charter scene.
Istion Yachting
Founded1988
LocationAlimos
FocusBareboat & Crewed Charter
Visit site
Founded in 1988, Istion operates one of the larger sailing and catamaran charter fleets out of Alimos, with additional bases across the Greek islands. The firm has been an early adopter of fleet management technology and online booking infrastructure, which helped it scale through the period when Greek charter was moving from paper catalogues to digital inventory. A modernised operation with deep roots.
Vlamis Yachts
FoundedOperating since the 1990s
LocationAlimos
FocusBareboat & Crewed Charter, Management
Visit site
An Alimos-based firm offering charter, sales, charter management, and technical services for private and commercial yacht owners. Vlamis runs a mid-sized fleet and serves the owner segment that wants their boat working as a charter income asset rather than sitting unused. Pitches itself on the operational side of the trade as much as the booking side, which is the more honest end of the Alimos market.
Yacht Management

The operational side of the trade. Crew, compliance, technical oversight, and the regulatory work that keeps a yacht legally working in Greek waters. Less visible than the sales floor, more recurring as a revenue model.

Atalanta Seascape Yachts
Founded2024 (joint venture)
LocationAthens
FocusCharter Management
Visit site
A 2024 joint venture between Atalanta Marine and SeaScape Yacht Charters, combining a fifty-year Greek operator with a charter specialist to focus specifically on charter management work. The model treats the yacht as a working asset: marketing it, booking it, running it, and reporting back to the owner with the kind of operational discipline that turns a yacht from a cost centre into a revenue one. New as a brand, deeply experienced in personnel.
7 Seas Maritime
FoundedAthens-based, established operator
LocationKolonaki, Athens
FocusYacht Management, ISM Services
Visit site
An Athens management firm based in Kolonaki, focused on the operational side of running a yacht: ISM compliance, crew administration, technical oversight, and the regulatory work that keeps a vessel legally chartering in Greek and EU waters. Smaller and more discreet than the larger management houses, which is the firm's stated positioning. Best suited to owners who want a hands-on relationship rather than a department on the other end of an email chain.
Ajax Yachts
FoundedAthens-based
LocationVrilissia, Athens
FocusYacht Management, ISM Services
Visit site
An Athens yacht management operation handling the full ISM compliance and operational stack for owners of commercial and private vessels. Based in Vrilissia, north of the Athens centre, away from the marina cluster. Like most independent Greek management firms, Ajax serves owners who have decided they want their administrative and technical work handled in country rather than by an offshore office that has never seen the boat.
Sovereign Sea Hermes (SSH Maritime)
FoundedAthens-based
LocationVouliagmeni
FocusYacht Management, ISM Services
Visit site
A Vouliagmeni-based management firm covering the technical, commercial, and regulatory aspects of yacht operations in Greek waters. The location alone, sitting near the Astir Vouliagmeni marina, tells you the segment SSH targets: the larger end of the privately-owned fleet that spends meaningful time in the southern Athenian Riviera. Independent operator, focused on owners who want a Greek partner with proximity to the boats themselves.
Dealers and Importers

Brand representatives selling new boats into the Greek market. Smaller than the brokerage houses, closer to the buyer of a first or second boat, and increasingly reaching that buyer through paid social rather than the marina.

Makai Yachts Greece
FoundedGreek arm of a young brand
LocationGreece
FocusNew boat sales, power catamarans
Visit site
The Greek representation of Makai, a power catamaran brand built around the M37 and its hydrofoil-assisted M37 GTS, with a larger M42 following. The GTS ran a Split to Corfu delivery at a steady thirty knots in 2025 and posted trial speeds above forty-five, which is the sort of number that gets a dealer noticed. Makai Greece shows the boats at the Olympic Yacht Show and runs open days at the marina. A small operation selling a specific idea, the fast and frugal cat, to owners who would once have bought a monohull.
Further reading

Choosing a Greek broker is also a flag question.

Most charter buyers do not realise that the flag a yacht carries determines what it can and cannot do in Greek waters. We wrote a short piece on why the Greek flag still matters for charter economics in 2026.

Read the piece →
Five minute read. From The Register.
The Index is updated as the trade evolves. If your firm should be listed, or you would like to send a correction, write to office@yachtpositioning.com.